Tartu Loomemajanduskeskus

KittleMood pop-up at HOPP Design

The KittleMood POP-UP area opening will take place on May 15 at 18:00.

The spring pop-up is centered around femininity, timelessness, and comfort – everything that a well-fitting smock dress can embody. Originally inspired by the comfortable smock dress, KittleMood has now grown into something much more – alongside dresses, there are now pants, blouses, and much more, but the dress remains at the core, making every woman feel good.

At the pop-up, KittleMood will present several collections.

  • “Cocktail” collection is colorful, exotic, and playful. It was originally created for the Tallinn Fashion Week runway, but over time it has evolved into something even more playful and bold. The exotic and vibrant patterns, taking us on a journey to a warm southern evening, were created by artist Johanna Põldemaa.
  • “Flora” collection was designed with the refined taste of a Nordic woman in mind. It’s both delicate and attention-grabbing. The patterns created by Johanna Põldemaa make every woman shine. All patterns, models, and details are combinable, making each dress a unique garment.
  • “Spring-Summer 2025” collection is made in soft pastel tones. Materials include cotton and viscose. As a new feature, we are offering one-size blouses that can be worn as both a dress and a blouse.

The KittleMood pop-up area will remain open until the end of May.