Tartu Loomemajanduskeskus

ANTONIUS FASHION SHOW

Launched in 2013 by the Tartu Centre for Creative Industries, Antonius Fashion Show showcases Estonian fashion designers and their creations—clothing and accessories designed for people of all ages and body types, with a strong focus on reuse, sustainability, and eco-conscious thinking. The show highlights wearability, practicality, and body positivity as its core values.

Designers are selected by a jury based on these principles. All chosen designers go through a month-long training program, where they receive support and guidance to prepare their collections for the runway.

Antonius Fashion Show is one of the three events under the Estonian Fashion Festival.

DESIGNERS OF ANTONIUS FASHION SHOW 2025

Alice Pärtelpoeg / ÄLICE

Alice Pärtelpoeg blends Ready-to-Wear and Haute Couture principles in her work, focusing on detail-oriented design where cuts and textures are deliberately chosen. She uses leftover materials, experiments with natural textile dyeing and manipulation, and draws inspiration from the resource-smart lifestyle of rural Estonia. Her goal is to extend the life cycle of textiles and promote circular design, steering her brand toward sustainable and conscious consumption.

Anna Chirkova / B.MOR STUDIO

Anna Chirkova creates clothing and accessories where functionality meets aesthetics. Her unisex models and oversized cuts offer freedom of movement and suit a variety of body types. Her designs combine the comfort of smart casual with refined elegance, offering a timeless style. Sustainability is a conscious choice for Anna—she uses production leftovers, mulesing-free wool, and Öko-Tex certified fabrics. The skin-friendly materials also ensure comfort for people with allergies. Her designs are more than just fashion pieces—they are adaptable, blending conscious choices with style without compromise.

Birgit Peerna ja Helen-Mary Vartšun / N-20 STUDIO

N-20 Studio creates accessories from production leftovers or materials discarded due to defects, giving them a new life through experimental design and playful forms. Organic cuts, plant-inspired aesthetics, and unexpected details bring a unique character to each piece. Sustainability goes beyond materials—the studio also offers care and rental services to extend the life of their products and reduce consumption. Leather is not cleaned to be “perfect”—natural marks become part of the design, highlighting the material’s history. Packaging is either reusable or compostable. N-20 Studio accessories are a conscious choice for those who value design with a story and an environmentally mindful approach.

Britten Pärkson

Britten Pärkson creates exclusive garments that play on the edge of strength and softness, structure and flow. Her designs are feminine yet powerful, emphasizing the body and the shapes formed around it, striking a balance between refinement and freedom. Sustainability is reflected in her thoughtful choice of materials and commitment to quality—she prefers fabrics that ensure longevity and experiments with textures and technical approaches to avoid overconsumption. Her handcrafted pieces offer the confident wearer timeless style, comfort, and a distinctive character.

Irja Lembra / ME KNIT

Irja Lembra, the designer behind the ME knit brand, is passionate about creating comfortable and timeless knitwear from natural yarns. Her goal is to offer clients knitwear that is not only cozy but also eye-catching. She minimizes waste during production, orders only the materials she needs, and avoids overproduction. All garments are made using hand-knitting machines with minimal leftovers, supporting an environmentally conscious lifestyle.

Kairi Getman Design

Kairi Getman works at the intersection of natural materials and traditional craftsmanship, blending minimalist aesthetics with a sustainable approach. Her work centers on slow fashion—creating garments that are made to last and adapt to the wearer’s lifestyle. Soft silhouettes, natural fabrics, and timeless cuts come together in a harmonious balance that resists seasonal trends. She exclusively uses natural materials and hand-dyes her fabrics using ingredients like avocado skins, oak leaves, and spruce cones, giving each piece a unique and gentle tone. Kairi believes fashion should be a part of life, not a disposable trend, and her creations encourage us to value quality, nature, and long-lasting choices.

Katariina Seepter

Katariina Seepter explores traditional craftsmanship and its relevance in today’s world through her designs, combining storytelling elements from history with a contemporary visual language. Her approach merges precision, innovation, and heritage, resulting in distinctive garments with strong character. She prioritizes zero-waste pattern cutting and uses 100% organic fabrics. Instead of chemical processing, she dyes her textiles with natural plants. Her attention to detail is especially unique—she incorporates handcrafted elements and experiments with various textile techniques, giving each piece a one-of-a-kind personality.

Sille Randviir / PUUE

Sille Randviir combines technical design with sustainability, creating minimalist yet detail-rich garments. Her brand PUUE is built on the use of production leftovers and post-consumer materials, giving them new life through mindful upcycling. She favors natural, long-lasting fabrics and pairs them with recycled leather and unique design elements—such as seatbelts used in accessories. Her collection “KAOS” demonstrates how circular design principles and high-tech cuts can come together to form a practical and timeless wardrobe for the conscious wearer.

Tuuliki Peil / NEW LIFE STUDIO

Tuuliki Peil creates eye-catching, character-rich garments rooted in reuse, where every detail carries meaning. She works intuitively, shaping each piece during the creative process. All her clothing is made exclusively from reused materials—each with its own texture, history, and visual identity. Constantly exploring ways to transform textile industry waste into valuable design, she also leads workshops to inspire others to see reuse as a creative opportunity. Her collection “ZODIAC” offers a unique interpretation for each zodiac sign, resulting in garments that not only express individuality but also provide a sense of support and confidence in everyday life.

Ülle Järv

Ülle Järv creates knitwear where creativity and sustainability merge into a cohesive whole. Her designs stand out through thoughtful material choices and handcrafted details, emphasizing modern design and practicality. She uses natural or recycled yarns, and most garments are made to order—avoiding overproduction and minimizing waste. In addition to her design work, she actively contributes to raising awareness by organizing workshops and events that encourage people to move toward more sustainable fashion choices.

ANTONIUS FASHION SHOW 2025 TEAM
Külli Hansen – Show Director
Maie Aija – Event Coordinator

Contact: Maie Aija
maie@lmk.ee

 

ANTONIUS FASHION SHOW 2024 AWARDS

Riga Fashion Week – Cärol Ott / carolxott

Fashion Innovators Academy – Susanna Peters / Franz Raver

sTARTUp Day – Margo Laanvee / OOMYO

Tartu Kaubamaja – Irja Lembra / ME knit, Cärol Ott / carolxott, Alisa Vasina and Anu Sirkas

Tallinn Creative Incubator – Cärol Ott / carolxott

HOPP Design Store – New Life Studio and Margo Laanvee / OOMYO

Tartu Centre for Creative Industries – Lisette Laanoja

Impact Day – Kerly Koovisk / KENA

Estonian Fashion Festival’s Most Sustainable Designer 2024 – Cärol Ott / carolxott

PODCAST

The Estonian Fashion Festival has its own podcast, where the behind-the-scenes of sustainable fashion are explored, and trends, challenges, and innovative solutions are discussed from both local and international perspectives.

Stay updated with the Antonius Fashion Show's activities

Antonius fashion show history

The Antonius Fashion Show started in 2013 when the Tartu Centre for Creative Industries organized a fashion event in Tartu, in Antonius Courtyard, showcasing the creations of Tartu’s fashion and accessory designers. The show, titled “Out of the Closet!” highlighted designers working in Antonius Courtyard and attracted significant attention.

In the early years, the show was marked by fresh, vibrant energy, youthful enthusiasm, and imaginative ideas. However, since the 2020s, greater focus has been placed on the wearability of the collections, their sustainable creation, and their direction towards various target groups. Keywords now include a green mindset, recycling, and body positivity.

Throughout its history, the Antonius Fashion Show has aimed to support young fashion and accessory creators, helping them make the leap to international fashion stages. The winners of the show have had the opportunity to participate in fashion shows in France, Ukraine, and Latvia and have won financial prizes.

The Antonius Fashion Show has stood out due to various innovations. In 2014, the winner was sent for a one-month internship at the Lille Fashion Incubator in France. In 2022, for the first time in Estonia, a virtual fashion collection was presented as part of the show.

In 2018, the organizers of three fashion shows—the Tartu Centre for Creative Industries, as the organizer of the Antonius Fashion Show, the Tartu Higher Art School Pallas as the initiator of the Mood Performance Tants show, and the University of Tartu Viljandi Culture Academy as the organizer of the Oma Mood show—decided to merge these into one unified festival, leading to the creation of the Estonian Fashion Festival.

Since 2023, when Key Külaots became the executive director of the Estonian Fashion Festival and sustainability became a major focus, the Antonius Fashion Show has also aligned with sustainable and environmentally conscious values.

Starting in 2024, the show has also focused on body positivity and the inclusion of models of various ages, sizes, and genders. The show is not only locally significant, as designers come from different parts of Estonia to showcase sustainable ready-to-wear collections.

The Antonius Fashion Show has always been distinctive and diverse, largely thanks to its evolving vision each year. In the past, the show has been led by fashion designer Triinu Pungits, director Marianne Kütt, marketing expert Piret Vapajeva, entrepreneur and fashion designer Liis Tiisvelt, and versatile designer Johanna Nurm. The 2024 show will be organized by Triinu Hansen and directed by Henri Hütt.

Over the years, the Antonius Fashion Show has introduced exciting new designers to the public, including:
Tiina Andron, Triin Isak, Liina Laaneoja, Epp Mardi, Johanna Nurm, Inga Radikainen, Liisa Soolepp, Kristel Suigussaar, Küllike Tuvikene, Tuuli Vahesaar, Annika Vaalma, Anni Ansmann, Kadi Veesaar, Raine Toss, Milli Maier, Kuul, Layk, Key Külaots, Kaire Avi, Susanna Peters, Paul Berg, OMOM Concept, Fibami, LÕÕM, Anu Sirkas, and many others.