Tartu Loomemajanduskeskus

Logo : Tartu Centre for Creative Industries- incubation

Increasing the awareness and skills of Ukraine SMEs and creative companies in the area of ​​web marketing and sales


Project name: UART’N’BUSINESS

Duration:  01.11.2021 – 31.12.2023

Lead partner: Tartu Centre for Creative Industries (Estonia)

Partners:  Kherson Chamber of Commerce and Industry (Ukraine)

Project objective: To enhance the knowledge and skills of Ukrainian small and micro-entrepreneurs in establishing and developing a business, as well as in using marketing and social media tools.


  • Conducting web-based trainings
  • Mentorship
  • Study trips to Estonia
  • Organising a photo exhibition of Estonian and Ukrainian creative entrepreneurs

Budget: €134,239.00


  •   The Estonian Centre for International Development (ESTDEV) – Estonian Center for International Development Cooperation
  •   Tartu Centre for Creative Industries


  • Lectures and mentorship:

–          Business and team development (Juko-Mart Kõlar)

–          Facebook and Instagram (Jaan Kruusma)

–          Google Ads (Annika Roosmann)

–          Amazon (Mihkel Moosel)

–          LinkedIn (Indrek Põldvee)

–          Branding (Victoria Silber)

–          AI tools in digital marketing (Teet Torim, Kati Torim)

  • Study Trips:

–          Ukrainian entrepreneurs’ study trip to Estonia in January 2022

–          Ukrainian entrepreneurs’ study trip to Estonia in June 2023

  • Events:

–          Project’s online opening seminar in January 2022

–         Opening of the Estonian and Ukrainian creative entrepreneurs’ photo exhibition in Tartu in December 2023

Study trip to Estonia January 2022

Study trip to Estonia June 2023