Project aim is to promote entrepreneurship among people aged 50+ in the Latgale region in Latvia and South-East Estonia by helping participants gradually develop their creative hobbies into sustainable entrepreneurial ideas. The project will provide participants with practical knowledge in entrepreneurship, digital tools, marketing, pricing, sustainability and online sales, as well as mentoring and cross-border peer learning opportunities.

The project is aimed at people aged 50+ living in rural areas in Latgale and South-East Estonia whose current creative activities — such as handicrafts, crafts, design, textile work, woodwork, ceramics or other creative product-making — are still at hobby level. The project will help them acquire knowledge and practical steps to develop this hobby into an income-generating opportunity.

To achieve its aim, the project will implement the following activities:

1. Develop a joint 12-week multilingual entrepreneurship training programme, Creative EnterPath, with pre-recorded learning modules in English, Latvian and Estonian.
2. Select participants in Latvia and Estonia, involving 80 people aged 50+ in total — 40 participants from Latgale and 40 participants from South-East Estonia.
3. Implement two Creative EnterPath training cohorts, each involving 40 participants and offering training in business basics, branding, pricing, digital marketing, customer relations, sustainability and online sales opportunities.
4. Organise mentoring and cross-border peer learning in mixed Latvian and Estonian participant groups, enabling participants to develop business ideas, test pricing strategies and prepare for their first sales steps.
5. Involve at least four international guest speakers — creative entrepreneurs who will share their experience of moving from a hobby to entrepreneurship.
6. Organise face-to-face opening and closing events in Latvia and Estonia to support participant networking, exchange of experience and recognition of achievements.
7. Select and promote the 20 most promising entrepreneurial results developed by participants by professionally photographing, describing and promoting them online and through travelling exhibitions in Latvia and Estonia.